Jung in the World | Technology & the Self 3: Myth, Archetypes, and Avatar Personas in Online Games with Patrick Jagoda

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University of Chicago Professor and online game designer Patrick Jagoda, PhD talks with Patricia Martin about ways that online games and new media apply Jungian theory to create emotional bonds with users.

Patrick Jagoda, PhD is a digital media theorist and game designer. He is Professor of English and Cinema & Media Studies at the University of Chicago. Patrick is also the co-founder (with Melissa Gilliam) of the Game Changer Chicago Design Lab and the Transmedia Story Lab, as well as Executive Editor of the interdisciplinary journal Critical Inquiry and the faculty director of the Weston Game Lab. Patrick’s books include Network Aesthetics (2016), The Game Worlds of Jason Rohrer (2016, with Michael Maizels), and Experimental Games: Critique, Play, and Design in the Age of Gamification (2020), and Transmedia Stories (2022). Patrick has co-directed several alternate reality games, including Speculation (2012), the parasite (2017), and Terrarium (2019). Information about his books, essays, and collaborative game projects appears on his website.

 

Picture of Patricia Martin

Patricia Martin

Patricia Martin is the creator and host of Jung in the World, now in its sixth season, and the director of the Institute for Psyche and Culture. A cultural researcher, critic and author of four books, including Will the Future Like You? (Karnac, 2026), she writes and speaks on depth psychology's role in digital culture. She is a graduate of the Jungian Studies Program at the C.G. Jung Institute of Chicago, where she remains a professional affiliate. She holds an MFA in nonfiction from Bennington College and an MA from University College Dublin in Irish culture and literature. Her work has appeared in the New York Times, Psyche Magazine, Harvard Business Review, and Riverteeth, among others."

Picture of Patricia Martin

Patricia Martin

Patricia Martin is the creator and host of Jung in the World, now in its sixth season, and the director of the Institute for Psyche and Culture. A cultural researcher, critic and author of four books, including Will the Future Like You? (Karnac, 2026), she writes and speaks on depth psychology's role in digital culture. She is a graduate of the Jungian Studies Program at the C.G. Jung Institute of Chicago, where she remains a professional affiliate. She holds an MFA in nonfiction from Bennington College and an MA from University College Dublin in Irish culture and literature. Her work has appeared in the New York Times, Psyche Magazine, Harvard Business Review, and Riverteeth, among others."

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